Responsibilities

1. Marketing Strategy and Planning:

• Collaborate with senior management to develop comprehensive marketing strategies aligned with our business goals.
• Plan and execute marketing campaigns across digital channels, including search engine optimization (SEO), social media (LinkedIn, etc.), and email marketing.
• Monitor and analyse the performance of marketing initiatives, making data-driven recommendations for improvements.

2. Digital Campaign Management:

• Create and manage digital marketing campaigns to increase brand awareness and lead generation.
• Optimise website content and landing pages for search engines and user engagement.
• Utilize tools such as Google Analytics, Google AdWords, and LinkedIn Ads to enhance campaign effectiveness.

3. Customer Outreach and Lead Management:

• Identify and engage with potential customers through various marketing channels.
• Develop and nurture relationships with prospects to convert them into clients.
• Support lead generation efforts by using Excel or CRM systems to manage leads effectively.

4. Partner Development:

• Identify potential partners and stakeholders in the consulting industry and related sectors.
• Establish and maintain relationships with partners to facilitate collaboration and business development opportunities.
• Explore opportunities for co-marketing and co-branding initiatives.

5. Business Network Expansion:

• Attend industry events, conferences, and networking opportunities to represent the company.
• Cultivate a strong professional network within the consulting and business community.
• Identify strategic opportunities to expand our business network.

6. Content Creation:

• Develop engaging and informative content, including blog posts, whitepapers, case studies, and videos, to support marketing campaigns and thought leadership efforts.
• Collaborate with subject matter experts within the company to create content that showcases our industry expertise.

7. Social Media Management:

• Manage and grow our social media presence on platforms like LinkedIn, Twitter, and others.
• Create and schedule regular social media posts, engaging with our audience and monitoring social media analytics.

8. Email Marketing:

• Design and execute email marketing campaigns to nurture leads, share company updates, and promote events or webinars.
• Segment email lists for targeted messaging based on audience interests and behavior.

Qualifications & Experience

• Bachelor’s degree in marketing, business, or a related field. MBA preferred.
• Proven experience in digital marketing, including SEO, social media marketing, and email campaigns.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication skills, both written and verbal.
• Proficiency in data analytics and the use of tools such as Google Analytics, Google AdWords, LinkedIn Ads, Lead Management on Excel or CRM systems, and MailChimp.