Empowering Insurance Sales through Digital Strategy
The insurance landscape in India faced a pivotal challenge as traditional sales channels struggled to maintain momentum, leading to inflated cost structures. Simultaneously, the need to expand penetration and reduce distribution expenses was paramount. With a surge in smartphone and internet accessibility among Indians, the prospect of digital sales and services emerged as a transformative opportunity.
To harness this potential, MAGI was entrusted with crafting an online sales strategy bolstered by digital marketing and execution capabilities.
Sales Shift: Shifting from traditional sales channels to a digital-driven model demanded a strategic overhaul.
Customer Engagement: Ensuring seamless customer engagement across digital platforms and call center interactions.
Integration Complexity: Integrating diverse insurance products across General, Health, and Life insurance domains into a unified digital platform.
Technological Precision: Developing a robust and user-friendly web solution and ensuring its seamless integration.
Digital Marketing: Creating a digital marketing strategy to acquire customers and track conversions effectively.
MAGI’s approach was marked by strategic thinking and comprehensive execution:
Solution Blueprint: Collaborated with external IT developers to design and implement a core web solution enabling easy comparisons of various General, Health, and Life insurance products.
Insurer Partnerships: Engaged leading General, Health, and Life Insurance companies to enable online sales of selected insurance products.
Digital Marketing Strategy: Developed and executed a customer acquisition strategy with meticulous conversion tracking.
Call Center Implementation: Set up an in-bound and out-bound call center for seamless sales conversion support, focused on customer experience enhancement and drop-off mitigation.
Digital Sales Platform: A robust web solution facilitating product comparisons and enabling online sales of various insurance types.
Streamlined Operations: Integration of General, Health, and Life insurance products under a unified digital umbrella.
Enhanced Customer Experience: In-bound and out-bound call center interventions ensured a seamless and engaging customer journey.
Customer Acquisition: The digital marketing strategy led to effective customer outreach and successful conversions.
Operational Efficiency: A reduction in distribution costs through optimized digital sales channels.
Key Deliverables:
Solution Design: A comprehensive web solution enabling easy comparison and online sales of diverse insurance products.
Insurer Collaborations: Partnerships with leading insurance companies for online sales integration.
Digital Marketing Strategy: A tailored strategy for customer acquisition with conversion tracking mechanisms.
Call Center Implementation: A fully functional in-bound and out-bound call center for customer support and conversions.
