Market Entry Strategy

Market Entry & Expansion

When it comes to entering new markets or expanding your business, Magi is your trusted partner. Our Market Entry & Expansion service empowers you to navigate unfamiliar territories with precision and confidence. We understand that each market presents unique challenges and opportunities, and our expert team crafts tailored strategies to position your business for success.

India’s expanding FTA’s and a focus to improve business investment has unlocked significant market entry opportunities and foreign investment (FDI). Magi  supports global businesses and trade-focused institutions in identifying viable sectors, conducting regulatory due diligence, and building localised entry strategies.

Embarking on a journey into new markets requires a clear roadmap and strategic approach. Leveraging our research capabilities, industry insights and global experience, we offer customised strategies that align with your goals, mitigate risks, and ensure successful establishment in new territories.

From identifying the right partners to understanding local regulations and consumer preferences, we provide comprehensive support that empowers you to confidently seize growth opportunities and establish a strong presence in new markets.

With Magi, your expansion endeavors are backed by a team committed to your success.

Our services include

Sector Opportunity Mapping
In-depth analysis of market trends, gaps, and competitor positioning
Entry Readiness Assessment
Evaluation of operational, financial, and regulatory preparedness
Partner Search & Introductions
Identification and vetting of distributors, license holders, or JV collaborators
Policy, Regulatory & Incentive Mapping
Review of central/state incentives, compliance requirements, and FTA benefits

Our Framework

Our 5-step framework includes:

Opportunity Scan

We conduct a deep dive into the target market using sector intelligence, demand indicators, and policy insights to identify viable and high-potential segments for entry. This helps focus effort where market gaps and FTA-linked advantages intersect

Policy & Incentive Mapping

We assess the relevant bilateral or regional agreements, regulations, and state or national investment incentives. This step helps shape a compliant and cost-efficient market entry model

Business Model Design

Based on readiness and regulatory feasibility, we outline possible operating models—such as direct exports, licensing, distribution partnerships, or JV setup—and assess cost, control, and scalability implications for each

Partner Introduction

We support identification and vetting of on-ground partners—distributors, suppliers, service providers, or strategic partners —to facilitate market presence and reduce time-to-scale

Roadmap Finalisation

We synthesise insights into a clear, phased entry roadmap, detailing critical steps, compliance requirements, timelines, and investment considerations. This provides a decision-ready plan to present to boards, investors, or local teams

Unlock new markets with confidence